Welcome to learn about our story

OUR STORY

Since 2007

Since its establishment in 2007, our highlighter factory has been dedicated to the R&D, production and innovation of highlighters for 18 years. With a persistent pursuit of quality, we have built a professional R&D team that focuses on pigment formulas and refill craftsmanship, ensuring each highlighter features bright colors, smooth writing, quick-drying and no smudging. All products pass strict environmental tests and meet domestic and international safety standards.

Equipped with standardized workshops and fully automatic production lines, the factory has an annual output of 10 million pieces. It implements full-process quality control from raw material selection to finished product packaging, and has obtained ISO9001 quality management system certification.

Factory

Our products cover scenarios such as student stationery, office marking and cultural and creative design, supplying not only major domestic stationery brands but also exported to over 20 countries and regions including Europe, America and Southeast Asia.


Since 2007

Over the past 18 years, adhering to the original aspiration of “making every mark clear and brilliant”, we have continuously iterated technologies and optimized services, striving to become a globally trusted highlighter manufacturing partner.

Core Values

We adhere to the core values of “Quality as the foundation, integrity as the root, innovation as the driving force.” We ensure the stability and safety of each highlighter through a quality control system that exceeds industry standards; maintain mutual trust with customers and suppliers through transparent cooperation mechanisms and long-term contractual spirit; and invest 5% of annual revenue in R&D to drive continuous breakthroughs in nib technology and environmentally friendly materials, making innovation an eternal driving force for enterprise development.

Our Community

In community building, we actively fulfill social responsibilities: establishing a production waste recycling system to transform recyclable materials into cultural and creative peripherals; launching the “Fluorescence Lights Up Dreams” public welfare activity annually to donate customized highlighters and school supplies to rural schools; and holding regular factory open days, inviting community residents and students to visit the production process to promote the concept of green manufacturing, striving to be a warm link between industry and society.

If you want to learn more about us or have any questions or feedback, please feel free to contact us via email: 49upshop@gmail.com
We will reply promptly and look forward to communicating with you.
Shenghui Fu
CEO